Creamy Glide
Applies smoothly without dragging or skipping.

From soft everyday definition to bold nighttime impact, glide on rich color that sets into a waterproof, smudge-resistant finish.
Real swatch demo
Smooth on. Set. Stay.
The creamy pencil glides without pulling, gives you more control around the lash line, and helps keep your finished look clean and polished with fewer touch-ups.
Applies smoothly without dragging or skipping.
Creates clean lines, soft definition or smoky looks.
Designed to resist water, humidity and busy days.
Visible color payoff without endless layering.
Made for every moment
Blend immediately for a softer finish, or let it set for longer-lasting definition.
Precision made easy
Smooth, rich color for clean everyday definition, sharp wings or softly blended looks.
Smooth color without tugging.
Easy, clean lines in fewer strokes.
Resists water and humidity.
Visible payoff in one smooth stroke.
Waterproof + 24HR Wear
Made to stay put
Smooth, creamy eyeliner that sets in seconds and helps keep your eyes looking clean, defined and polished from morning to night.
Resists water, sweat and humid weather.
Helps prevent unwanted under-eye transfer.
Made for long workdays and late-night plans.
Rich color without dragging or repeated tracing.
Let the formula set for a few seconds for its best wear.
See the Difference
Drag the slider to compare ordinary liner with the rich, polished definition of 24HR Waterproof Eyeliner.
24HR Eyeliner
Ordinary Liner
Comparison reflects intended product features. Results may vary depending on application, skin type and environment.
Inside the Formula
A streamlined formula designed for smooth application, comfortable wear and rich, lasting definition.
Made without animal-derived ingredients.
Created without animal testing.
Formulated without parabens.
Developed without gluten-containing ingredients.
Questions, Answered
From application to removal, here’s how to get the most from your 24HR Waterproof Eyeliner.
Yes. Once set, the formula is designed to resist water, sweat and humidity while helping reduce fading and transfer throughout the day.
Give the liner a few seconds to set after application. For a smoky look, gently blend it immediately before the long-wear finish locks into place.
It is designed for the lash line and waterline. Apply using light pressure and stop using the product if you experience discomfort or irritation.
Yes. The creamy texture and easy-to-control pencil format make it suitable for simple everyday lines, tightlining, soft definition and blended smoky looks.
Use a cosmetic pencil sharpener and turn gently until the tip reaches your preferred level of precision. Avoid over-sharpening to help prevent unnecessary breakage.
Saturate a cotton pad with an oil-based eye makeup remover or cleansing balm, hold it over the eye area briefly, then wipe gently without excessive rubbing.
Color appearance can vary slightly depending on skin tone, undertone, lighting and screen settings. Use the shade swatches as a helpful guide when choosing your color.
Verified Customer Reviews
I got the plum and chocolate. They are awesome. They stay in place all day long even through a nap and sweating.
Love this! It really lasts all day just how the description says. Also very easy to put on.
I was very skeptical at first, but it would not budge or smudge. I can proudly say that I love it.
Love this! It lasts all day and is very easy to put on.
Love this! It lasts all day and is very easy to put on.
I was a die-hard liquid liner girl for years, but the precision and longevity on this is incredible. I’m officially converted.
This pencil feels so comfortable going on. It lasts, doesn’t irritate my eyes and the color is exactly what I wanted.
Eyeliner was easy to apply and the color is nice. It would probably look even better if I was better at applying makeup.
Most liners run down my face in cold weather. I tested this outside for 45 minutes and the line was perfectly intact.
I cried for about 40 minutes and expected the worst. Eyeliner. Still. There. Not even kidding. I bought two more.