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LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

 4.9 · 17,458 Reviews

Why You’ll Love It

Waterproof Resists water, sweat and humidity.
24HR Wear Long-lasting color with fewer touch-ups.
Smudge-Resistant Helps prevent fading and under-eye transfer.
Smooth Precision Creamy glide with easy control.
Regular price $38.00
Regular price $38.00 Sale price
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LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

LAST DAY - BUY 1 GET 1 FREE💜24HR Waterproof Eyeliner — Day to Night Wear

Regular price $38.00
Regular price $38.00 Sale price
SAVE Sold out
View full details
Why It Works

One Pencil. Every Eye Look.

From soft everyday definition to bold nighttime impact, glide on rich color that sets into a waterproof, smudge-resistant finish.

24HR Wear Waterproof Smudge-Resistant Creamy Glide
Waterproof eyeliner shade swatches applied smoothly on an arm Real swatch demo
Rich payoff in every swipe. Smooth, buildable shades for soft definition or a bolder finish.

Smooth on. Set. Stay.

The easy way to define your eyes.

The creamy pencil glides without pulling, gives you more control around the lash line, and helps keep your finished look clean and polished with fewer touch-ups.

Creamy Glide

Applies smoothly without dragging or skipping.

Easy Control

Creates clean lines, soft definition or smoky looks.

Waterproof Wear

Designed to resist water, humidity and busy days.

Rich Color

Visible color payoff without endless layering.

Made for every moment

Work Days Everyday Glam Date Nights Bold Looks

Blend immediately for a softer finish, or let it set for longer-lasting definition.

Model applying waterproof eyeliner with precise control

Precision made easy

Clean lines. Zero guesswork.

Smooth, rich color for clean everyday definition, sharp wings or softly blended looks.

  • Creamy Glide

    Smooth color without tugging.

  • Precise Control

    Easy, clean lines in fewer strokes.

  • Waterproof Wear

    Resists water and humidity.

  • Rich Color

    Visible payoff in one smooth stroke.

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Waterproof eyeliner wear demonstration Waterproof + 24HR Wear

Made to stay put

Waterproof color. No midday smudge.

Smooth, creamy eyeliner that sets in seconds and helps keep your eyes looking clean, defined and polished from morning to night.

  • Waterproof Wear

    Resists water, sweat and humid weather.

  • Smudge-Resistant

    Helps prevent unwanted under-eye transfer.

  • Up to 24-Hour Hold

    Made for long workdays and late-night plans.

  • Smooth, Easy Glide

    Rich color without dragging or repeated tracing.

Let the formula set for a few seconds for its best wear.

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See the Difference

Defined now. Still defined hours later.

Drag the slider to compare ordinary liner with the rich, polished definition of 24HR Waterproof Eyeliner.

Ordinary eyeliner with faded and softer definition 24HR waterproof eyeliner with sharp and rich definition 24HR Eyeliner Ordinary Liner

Why make the switch?

Ordinary 24HR
Waterproof wear ×
Application May tug Creamy glide
Color payoff Needs layers Rich pigment
Smudge resistance May transfer Stays defined
Wear time Frequent touch-ups Up to 24HR

Comparison reflects intended product features. Results may vary depending on application, skin type and environment.

Inside the Formula

Thoughtful formula. Beautiful performance.

A streamlined formula designed for smooth application, comfortable wear and rich, lasting definition.

Botanical visual representing a vegan eyeliner formula

Vegan Formula

Made without animal-derived ingredients.

Gentle beauty visual representing cruelty-free formulation

Cruelty-Free

Created without animal testing.

Clean cosmetic laboratory visual representing a paraben-free formula

Paraben-Free

Formulated without parabens.

Minimal botanical beauty visual representing a gluten-free formula

Gluten-Free

Developed without gluten-containing ingredients.

Questions, Answered

Everything you need to know.

From application to removal, here’s how to get the most from your 24HR Waterproof Eyeliner.

Is the eyeliner really waterproof?

Yes. Once set, the formula is designed to resist water, sweat and humidity while helping reduce fading and transfer throughout the day.

How long does it take to set?

Give the liner a few seconds to set after application. For a smoky look, gently blend it immediately before the long-wear finish locks into place.

Can I use it on my waterline?

It is designed for the lash line and waterline. Apply using light pressure and stop using the product if you experience discomfort or irritation.

Is it suitable for beginners?

Yes. The creamy texture and easy-to-control pencil format make it suitable for simple everyday lines, tightlining, soft definition and blended smoky looks.

How do I sharpen the pencil?

Use a cosmetic pencil sharpener and turn gently until the tip reaches your preferred level of precision. Avoid over-sharpening to help prevent unnecessary breakage.

How should I remove it?

Saturate a cotton pad with an oil-based eye makeup remover or cleansing balm, hold it over the eye area briefly, then wipe gently without excessive rubbing.

Will the shades look exactly the same on everyone?

Color appearance can vary slightly depending on skin tone, undertone, lighting and screen settings. Use the shade swatches as a helpful guide when choosing your color.

Verified Customer Reviews

Worn. Loved. Put to the test.

4.6
★★★★★ ★★★★★ Based on 550 customer reviews
Write a Review
Customer wearing plum and chocolate eyeliner
M*** 🇺🇸 Verified
May 18, 2026
★★★★★

Stayed put through everything

I got the plum and chocolate. They are awesome. They stay in place all day long even through a nap and sweating.

Shades: Plum & Chocolate
Customer reviewing long-lasting eyeliner
I***n 🇺🇸 Verified
May 14, 2026
★★★★★

Easy to apply, lasts all day

Love this! It really lasts all day just how the description says. Also very easy to put on.

Benefit: Easy application
Customer reviewing smudge-resistant eyeliner
R***n 🇦🇺 Verified
May 14, 2026
★★★★★

Wouldn’t budge or smudge

I was very skeptical at first, but it would not budge or smudge. I can proudly say that I love it.

Benefit: Smudge-resistant
Customer reviewing everyday eyeliner
M*** 🇺🇸 Verified
May 14, 2026
★★★★★

All-day wear made easy

Love this! It lasts all day and is very easy to put on.

Benefit: Long-lasting
Customer reviewing waterproof eyeliner
M*** 🇺🇸 Verified
May 14, 2026
★★★★★

Simple and reliable

Love this! It lasts all day and is very easy to put on.

Benefit: Everyday wear
Customer who switched from liquid liner
M*** 🇺🇸 Verified
May 14, 2026
★★★★★

Converted from liquid liner

I was a die-hard liquid liner girl for years, but the precision and longevity on this is incredible. I’m officially converted.

Benefit: Precision and longevity
Customer reviewing comfortable eyeliner
M*** 🇺🇸 Verified
May 14, 2026
★★★★★

Comfortable and long-lasting

This pencil feels so comfortable going on. It lasts, doesn’t irritate my eyes and the color is exactly what I wanted.

Benefit: Comfortable wear
Customer reviewing easy-to-apply eyeliner
M*** 🇺🇸 Verified
May 14, 2026
★★★★★

Beginner-friendly application

Eyeliner was easy to apply and the color is nice. It would probably look even better if I was better at applying makeup.

Benefit: Easy control
Customer reviewing eyeliner for watery eyes
M*** 🇺🇸 Verified
May 14, 2026
★★★★★

Perfect for watery eyes

Most liners run down my face in cold weather. I tested this outside for 45 minutes and the line was perfectly intact.

Benefit: Weather-resistant
Customer reviewing waterproof eyeliner after tears
M*** 🇺🇸 Verified
May 14, 2026
★★★★★

Still there after tears

I cried for about 40 minutes and expected the worst. Eyeliner. Still. There. Not even kidding. I bought two more.

Benefit: Waterproof hold
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